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Business Case for Designing an Experience-Led Organization

Thursday, May 15
 9:00am - 11:40am

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3.00 Credits

Member Price $75.00

Non-Member Price $89.00

Overview

In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.

Objectives

  • Identify the critical connections between the future of work-redesigning organizations so "Employee Experience" (EX) and Customer Experience (CX) reign - and winning the battle for talent and customers
  • Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
  • Recall human-centered design thinking and its applicability to desired business outcomes

Highlights

  • Customer Experience as Next-Generation Branding
  • Employee Experience as the Future of Work
  • Cultural analytics and culture management

    Designed For

    Knowledge workers, operational leaders, marketers, HR professionals

    Prerequisites

    Basic

    Notice

    You will receive an email from the AICPA with instructions to access the webinar.

  • Leader(s):

    • Karl Ahlrichs, AICPA

    Non-Member Price $89.00

    Member Price $75.00