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Sustainability: Doing Well by Doing Good

Friday, December 20
 3:00pm - 5:00pm

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2.00 Credits

Member Price $89.00

Non-Member Price $124.00

Overview

Looking for an idea that will help recruit and retain employees, engage customers, and invite investors? Sustainability is the solution! Sustainability is no longer just a “nice thing to do,” it is both a business and moral imperative. Incorporating sustainable strategies into your day-to-day operations creates a competitive advantage, enhances your brand, and benefits the bottom line. On the business side, according to Harvard University, companies with strong sustainability initiatives have 4 times the sales growth, 8 times the employee engagement, and a 47% greater increase in stock value than their non-sustainable competitors. On the moral side, your customers and employees will no longer support an organization that does not address environmental and social issues. This session will explain the 6 benefits of sustainability and 6 steps to building a sustainable business. Learn how to make sustainability a competitive advantage to attract and retain loyal customers and high-performing employees. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Objectives

After attending this presentation, you will be able to…

  • Recall the variety of definitions of sustainability
  • Distinguish between the three elements of the triple bottom line
  • Analyze examples of sustainable business practices
  • Apply methods to increase sustainable business practices

Highlights

The major topics covered in this class include:

  • Triple bottom line
  • Sustainable business practices
  • incorporating sustainability into every business decision

Designed For

Everyone

Prerequisites

None

Preparation

None

Notice

You will receive an email from CPA Crossings via Webex with instructions to access the webinar.

Leader(s):

Leader Bios

Jennifer Elder, Educational Speaker, The Sustainable CFO

Jennifer Elder, CPA, CMA, CIA, CFF, CGMA helps businesses survive in turbulent times with strategic solutions. For more than 20 years, she has been helping organizations future-proof their business by solidifying their strengths, developing eternal vigilance, and creating a future-focused mindset. As a consultant and keynote speaker Jennifer is known for being energetic and enthusiastic, She has conducted seminars for the Fortune 500, the US Government, State CPA Societies, and CPA firms in 44 states and 2 countries. She is a business generalist and an accounting expert who can make the complicated simple, awesomely simple. She is a published author, named a “2015 Woman to Watch” by the AICPA and MACPA, and been awarded Outstanding Educator bythe AICPA for the past three years. When not on the road teaching, she is either living on her boat on Chesapeake Bay or skiing the slopes of New Hampshire with her husband and two cats (no the cats don’t ski!)

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Non-Member Price $124.00

Member Price $89.00