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Surgent's Building Your Personal Brand

Friday, December 27
 2:00pm - 3:00pm

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1.00 Credits

Member Price $79.00

Non-Member Price $99.00

Overview

A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own marketable personal brand.

Objectives

  • Recognize the relevance of a strong personal brand
  • Understand how reputation, relationships, and other factors impact a brand
  • Identify your personal brand and formulate actionable steps to build your brand

Highlights

  • The relevance of brand vs. reputation
  • Key components of a personal brand
  • Breaking down the who, what, where, when, why, and how of creating a personal brand

Designed For

Professionals seeking to create their personal brand

Prerequisites

None

Preparation

None

Notice

To access this program, log into your CTCPA account at https://www.ctcpas.org/my-cpe/upcoming and click on the orange “Launch Event” button.

Leader(s):

Leader Bios

Nicole DeRosa, Surgent McCoy CPE, LLC

Nicole M. DeRosa is a Senior Tax Manager with Wiss & Company, LLP and has more than 13 years of public accounting experience, specializing in taxation for closely held businesses and individuals. In addition to working with clients in an array of industries, she was also an adjunct professor at Raritan Valley Community College where she taught Tax Accounting for Individuals for four years. Ms. DeRosa is a member of the New Jersey Society of Certified Public Accountants and is active on the Content Advisory Board, Federal Taxation Interest Group, and Emerging Leaders Interest Group; she is the current Chairperson of the Emerging Leaders Council. In 2015, she was awarded “30 Under 30” by the NJCPA, which recognizes young professionals who are making a name for themselves in the New Jersey accounting landscape. In 2019 she was awarded the “Women to Watch” Ovation Award which applauds the growth and success of female members for their leadership, potential, contributions and commitment to fostering the success of their colleagues. Most recently Ms. DeRosa was named to the 2021 and 2020 editions of the NJ BIZ Power 50 List which accounts for the most influential men and women in the accounting profession that helps to keep the states’ business on track. In Nicole’s spare time, she teaches Zumba Fitness and is active in various charitable organizations, such as St. Jude’s and the American Heart Association. Ms. DeRosa is a graduate of Fairleigh Dickinson University, with degrees in Accountancy and Master of Science in Accountancy.

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Non-Member Price $99.00

Member Price $79.00